24th April 2018 – Europe’s first ever Eid shopping festival is coming to Westfield London, W12 – the largest shopping centre on the continent – from 23-24 June, featuring fashion, food and entertainment.
The London Eid Festival aims to break down the barriers between the Muslim consumer market and the mainstream and build a bridge to this lucrative untapped economy for brands including some of those calling Westfield home. The free event has been organised by the people behind the successful London Muslim Lifestyle Show and London Halal Food Festival.
This summer, visitors can experience live catwalk shows in the retail destination’s Atrium by Modest Fashion Live featuring international designers from around the globe, shop pop-up boutique stalls and receive exclusive offers for Eid shopping within the centre. A number of leading brands will be offering discounts during the event.
There will also be an array of flavours on offer from the halal street food zone along with live acts including musicians, comedians and performances across the two days. More activity will be hosted in Westfield Square, the centre’s new outdoor entertainment space created as part of a recent £600 million expansion opened in its 10th anniversary year.
The Muslim pound is seen as a valuable and largely untapped opportunity for the UK economy. By 2030, the Muslim community is forecast to make up more than a quarter of the global population, making it the fastest growing consumer group on the planet.
Waleed Jahangir, CEO, Algebra Consulting, said: “This economy is predicted to be worth $4.7 trillion within the next few years, so for brands understanding the potential of this market the opportunity is huge. This free-to-attend event has been created as a positive step in breaking down any social misconceptions and showcasing a rich and diverse community. Consumerism and commerce has no colour.”
The expansion of Westfield London launched on 20 March 2018, six months ahead of schedule. On completion, the centre will comprise 450 retail, dining and leisure outlets across 2.6m sq. ft. offering an enhanced customer experience.
People can register their interest for the latest news and entertainment announcements about the London Eid Festival at www.londoneid.com
When: 23 and 24 June 2018
Where: Westfield London, White City, UK
Nearest UndergroundStation: Shepherd's Bush or White City (Central line); Wood Lane or Shepherd's Bush Market (Hammersmith & City line)
Notes to Editors
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About the London Eid Festival
- The London Eid Festival 2018 takes place on 23rd and 24th June 2018 at Westfield London. This is a free event. Further information is available at londoneid.com First EVER Eid Shopping Festival to be held in Europe.
- Algebra Consulting is a boutique agency which provides activations outreach and ROI to brands, corporations and governments looking to target niche lucrative consumer markets and communities
About Westfield London
Westfield London is the capital’s pioneering shopping and leisure destination - an innovative and dynamic place for a new generation of consumer to shop, to eat and to meet. Following the opening of the Westfield London expansion, six months ahead of schedule, in March 2018, the centre is now the largest retail destination in Europe at 2.6m sq. ft. The March unveiling marked the beginning of a phased opening of the vast project, with major announcements and openings taking place over the year ahead of Westfield London’s 10th anniversary on 30th October 2018.
The centre is anchored by John Lewis, House of Fraser, Debenhams, M&S and Next. Westfield London will house 450 retail outlets upon completion in October, ranging across luxury, premium and high street fashion and beauty retailers, showcasing more than 750 brands.
More than 30 luxury brands are housed within The Village, an ever-evolving luxury space, with events, fashion installations and exhibitions. Westfield London also houses 60 exciting eating concepts offering 25 styles and nationalities of cooking, as well as the UK’s biggest and most technologically advanced cinema, Vue Westfield.
Customers’ craving convenience will be met by the concierge and valet team providing services such as CollectPlus, valet parking, handsfree shopping, UK and international home and hotel delivery, cloakroom and bag storage services, plus a luxurious personal styling suite in The Village - The Fashion Lounge. Westfield London is located in one of the most connected areas in London, with the centre spanning four underground stations across three tube lines.
In addition to its retail brands, Westfield London is home to KidZania, a 75,000 sq ft life-like city where kids can learn over 60 unique and exciting professions.